Mizuno’s Grass Roots Pitch to the U.S. Market

You may have seen one of Mizuno’s marketing vans this summer – Mizuno has been showcasing their baseball gear at stadiums, fields and stores in parts of the US in a grass roots effort to build brand awareness and grow market share in the U.S.

Business Week has an interesting article on Mizuno’s play to expand in the U.S. that highlights exactly what’s at stake for the Japanese baseball equipment manufacturer.

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